Still in the trenches

Hey 👋, I'm Andrej.

I build and scale ecommerce brands. Right now I'm deep in the trenches as CMO & Co-founder at MMA Warehouse. We rebuilt the legendary 20-year-old store from the ground up. Now we're growing it into the main place fighters and gyms in the US buy Muay Thai and fight gear.

I'm also co-founder at Hypnotik, a Chicago fight-gear brand that ran from 2013 to 2019 and went quiet. We own the mark, I'm running the relaunch, and the first drop is no‑gi.

Back in Croatia, I founded GRYT, a supplement brand that's live and shipping. I'm co-founding GLF Labs, a gut-health brand we're rebuilding for a modern market. And I'm helping my son and wife grow Luminiosa, a wellness brand we launched in late 2025 that's scaling across the region and into the US.

Before all this, I built, scaled, and sold multiple online businesses across affiliate, SaaS, and ecommerce. From a $500 failed niche site to a 7-figure portfolio exit.

I don't consult. I don't coach. I operate.

When I'm not working, I'm at CrossFit, overthinking a chess move, or writing code for micro-tools that scratch an itch.