ECOM OPERATOR · BUILDER · HUSBAND & FATHER
I don't consult.
I don't coach.
I operate.
I founded or co-founded everything on this page except the one my son runs, and I'm still in the trenches every day: offers, paid acquisition, creative, retention, CRO.
FIRST SITE
2008
BRANDS ACTIVE
6
SOLD
10+
CLIENTS
0
ACTIVE POSITIONS · 06
CLICK ANY ROW TO VISIT THE BRAND ↗︎GROWING
MMA Warehouse ↗︎
mmawarehouse.com
Rebuilt a legendary 20-year-old store from the ground up. The rebuild shipped. Now the job is growth: the first stop for fighters and gyms buying Muay Thai gear in the US. This is my daily operating lab.
PRE-LAUNCH
Hypnotik ↗︎
hypnotik.com
Made gear from 2013 to 2019, then went quiet. We own the mark and I'm running the relaunch. First drop is no-gi, with the full spec sheet printed on the label. The launch list is open.
LIVE
GRYT ↗︎
gryt.hr
Live and shipping. I built the product, the brand and the ad account myself: offers, paid acquisition, the whole DTC engine.
PRE-LAUNCH
GLF Labs ↗︎
glflabs.com
A 20-year-old gut-health project taken apart and rebuilt for today's market. New product, new brand, new packaging, new everything.
SCALING
Luminiosa ↗︎
luminiosa.com
My son runs it, my wife builds it with him. Launched December 2025, growing across the region and now into the US. My job is to stay useful and out of the way.
LIVE
The Operator Stack ↗︎
theoperatorstack.io
The AI marketing system I run all of these brands with, turned into installable Machines for Claude and Codex. The marketing department I never hired, packaged one job at a time.
10+ BUSINESSES BUILT AND SOLD
Sharp Capital low-mid 7 figures 2022
/
Brand Builders $500K 2018
/
Game Over $150K
/
Sites, funnels & tools $1M+ combined
HOW I OPERATE
01
Product first, then brand, then the growth engine. In that order, every time.
02
Find what works, cut what doesn't, do it again tomorrow. That's the whole method.
03
Stay small on purpose. I ran 48 people once and sold the company partly to stop. Then I tried a corporate CMO seat and confirmed it: builder, not manager.
04
One funnel to fix, equity in the outcome. No consulting, no coaching, no audits. That's the whole pitch.
OFF THE CLOCK
Married at 20. A dad before 21. In 2009 there were six of us in a 500-square-foot apartment. Two kids now. One of them runs Luminiosa, which means I technically work for my son. CrossFit five or six times a week, chess I overthink, micro-tools nobody asked for.
Croatia. Same family, same trenches.