15+ years of building online businesses that work

Still in the trenches

Hey 👋, I'm Andrej.

I build and scale ecommerce brands. Right now I'm deep in the trenches as CMO & Co-founder at MMA Warehouse, rebuilding a legendary 20-year-old MMA gear brand from the ground up.

I'm also building GRYT, a supplement brand launching out of Croatia this spring, and helping my son and wife grow Luminiosa, a wellness brand we launched in late 2025 that's already expanding across the region.

Before all this, I built, scaled, and sold multiple online businesses across affiliate, SaaS, and ecommerce. From a $500 failed niche site to a 7-figure portfolio exit.

I don't consult. I don't coach. I operate.

When I'm not working, I'm at CrossFit, overthinking a chess move, or writing code for micro-tools that scratch an itch.

About Me

What I'm currently working on

MMA Warehouse

In the trenches as CMO & Co-founder. We're rebuilding a legendary 20-year-old MMA gear brand from the ground up. New site, new creative, new growth engine. This is my daily operating lab.

GRYT

Building a supplement brand out of Croatia. Currently in production, launching spring 2026. Product development, brand building, paid acquisition. The full stack, from scratch.

Luminiosa

A family project. I'm helping my son and wife build and scale a wellness brand focused on pain relief tech. Launched December 2025, already going strong in Croatia and expanding into Slovenia and Hungary.

Businesses I've sold

Game Over

Took a wild detour from online and launched 'Game Over,' a local family entertainment center with laser tag – learned firsthand the grit and grind of brick-and-mortar, built it up, and then successfully sold it to get back to my digital roots.

SOLD $150K

Sharp Capital Portfolio

Built and scaled Alpha Investors, Investors Club, and Buzz Logic into a comprehensive portfolio of online business services, then sold the entire holding company as one strategic exit.

SOLD Low-Mid 7-Figs

Brand Builders

Co-founded Brand Builders and scaled it to 7-figures by systemizing the hell out of building high-converting affiliate sites for clients who wanted a turnkey path to passive income.

SOLD $500K

Dozens of smaller projects, funnels, and tools

Various affiliate sites, lead generation funnels, and micro-tools built and sold over the years.

SOLD $1M+ Combined